Abu Dhabi’s Social Media Influencer License: What You Need to Know

Starting July 1, the Abu Dhabi Department of Economic Development (ADDED) has mandated that all businesses and social media influencers obtain appropriate influencer licenses to participate in advertising on websites and social media platforms, according to state news agency WAM. This requirement ensures compliance with local regulations and aims to organize the rapidly evolving digital advertising landscape.

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Why Abu Dhabi is Enforcing Licensing Regulations

The goal of these regulations is to regulate advertising activities and maintain standards within the growing field of digital marketing. By implementing these rules, Abu Dhabi aims to promote transparency and accountability in the industry, ensuring that both businesses and influencers operate within a legal framework.

Who Needs to Obtain an Influencer License?

Licenses are mandatory for:

Individual Social Media Influencers: Operating in Abu Dhabi.

Groups or Collectives of Influencers: Working together under a registered company.

Businesses: They engage influencers for promotional activities.

Fees Associated with the Influencer Licence

The cost of obtaining the required licences through ADDED’s Tamm platform is as follows:

– Individual Influencers: Dhs1,250.

– Companies or Groups of Influencers: Dhs5,000.

Penalties for Non-Compliance

Unlicensed social media influencers and businesses face fines ranging from Dhs3,000 to Dhs10,000. Additionally, companies could be subject to closure if they are found to be operating without the necessary permits. Non-compliance with regulations and conditions when contracting with influencers and social media sites will expose influencers to these penalties and fines.

Additional License Requirements

Influencers operating in Abu Dhabi must also secure a permit from the UAE Media Council. This dual requirement ensures compliance with both local and national media guidelines.

How to Apply for an Influencer License

Applications can be made through the Tamm website, which serves as the official portal for Abu Dhabi government services. The process involves:

  1. Registering: Create an account on the Tamm website.
  2. Payment: Pay the relevant fees for either an individual or company license.

Benefits of Holding Proper Licenses

Having the appropriate licenses allows influencers and businesses to:

– Legally Engage: In advertising and promotional activities on digital platforms.

– Ensure Compliance: With Abu Dhabi’s regulatory standards.

– Avoid Fines and Legal Issues: Associated with unlicensed operations.

– Contribute to Transparency: In the digital advertising environment.

Considerations for Influencers Operating Outside Abu Dhabi

Influencers earning revenue from social media posts anywhere in the UAE must also obtain a National Media Council license. Licensing requirements and costs vary across different emirates:

– Dubai: Requires both a UAE Media Council license and an individual freelance trade license, with total costs reaching Dhs30,000.

– Ras Al Khaimah: Offers a social media influencer license for Dhs3,550 annually, inclusive of the National Media Council permit.

– Ajman: Provides licenses starting at Dhs2,500 for individuals and Dhs10,000 for companies, with an additional Dhs260 for National Media Council approval.

Industry Reception of the Regulations

Many industry professionals and marketing agencies support these regulations, viewing them as necessary for maintaining standards and compliance. The rules are seen as beneficial for ensuring transparency and accountability in the fast-growing field of influencer marketing.

How Unicorn Global Solutions Can Assist

Navigating the influencer licensing process in Abu Dhabi and the UAE can be complex. At Unicorn Global Solutions, we specialize in facilitating the establishment of influencer businesses among many other businesses. We offer comprehensive assistance in:

– Selecting the Optimal Jurisdiction: Helping you choose the best jurisdiction for your influencer license application.

Document Preparation and Submission: Assisting with the preparation and submission of required documents to the relevant authorities.

Application and Payment Process: Guiding you through the entire application and payment process for the influencer license.

Conclusion

Understanding and complying with influencer regulations in Abu Dhabi and the UAE is crucial for businesses and individuals leveraging social media for marketing. Adherence to licensing requirements not only ensures legal compliance but also enhances credibility within the influencer community. For expert guidance and support in obtaining your influencer license in Abu Dhabi, contact Unicorn Global Solutions.

This comprehensive approach ensures that you remain compliant and successful in the dynamic world of social media influencing in Abu Dhabi UAE. Text us on WhatsApp or call us today.

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