The UAE government has implemented a new e-commerce law, focusing on modern technology to enhance regulations and marketing promotions, aiming to position the country at the forefront of the global market. This law requires businesses to obtain approval from a specific authority to operate in the UAE. The new regulations foster a trustworthy and transparent environment for consumers and business owners alike.

Benefits of the New E-Commerce Law in UAE
Confidentiality of Customer Data
The new law includes stringent measures to protect customer data, ensuring that all online sites maintain the confidentiality and security of customer information. It prohibits sharing customer data with third parties without explicit consent.
Genuine Competition
The UAE e-commerce law discourages false and misleading advertisements, promoting fair competition. This encourages creativity in marketing strategies, fostering a fair business environment that builds trust and leads to success.
Growth in Business Environment
The new e-commerce law is expected to enhance the overall business environment by promoting clarity and trust. This will attract more investors and entrepreneurs, helping them establish a robust business presence in the UAE’s global market.
Key Highlights of the New E-Commerce Law
- Customer Data Confidentiality
– Ensures all customer data remains confidential and secure.
– Prohibits sharing data with third parties without consent.
- Fair Competition
– Prevents false and misleading advertisements.
– Promotes a fair and competitive business environment.
- Consumer Protection
– Enhances measures to protect consumer rights.
– Encourages sustainable and reliable e-commerce practices.
- Modern Technology Compliance
– Aligns with international digital commerce trends.
– Adopts a flexible legislative approach to streamline businesses.
- Licensing and Authority Responsibilities
– Tightens regulations for issuing licenses to e-commerce businesses.
– Allows businesses to choose one government authority for handling licenses and approvals.
- Intellectual Property Rights
– Protects intellectual property rights for goods and services purchased through modern technology.
– Legalizes trade conducted via modern technology methods.
- Conflict Resolution
– Simplifies problem-solving processes, offering court options or direct negotiations.
– Allows business owners to opt for insurance to address online business issues.
- Regulation of Money Transfers and Taxes
– Establishes rules for money transfers, taxes, and customer information confidentiality.
– Ensures smooth operation of online businesses.
- Contract Legitimacy
– Treats online purchases as formal contracts, ensuring their legitimacy and adherence.
– Includes online payment modes within these regulations.
Conclusion
The new e-commerce law in the UAE is poised to benefit investors and entrepreneurs looking to launch their businesses in the region. For those aiming to make a mark in the global market, Unicorn Global Solutions offers expert guidance and assistance in business setup in the UAE. Our team of professionals will support you throughout the process, ensuring a smooth and successful establishment of your e-commerce venture. Text us on WhatsApp or call us today.