By 2022, brands were expected to spend USD 15 billion globally on influencer marketing. Even back in 2018, influencers charged around USD 5,000 for a single post, with top influencers charging double that amount.
When obtaining your influencer license in the UAE, there are relatively new laws to consider. However, it’s a booming industry in the country, and if you abide by the rules, it is well worth exploring.

Being a Social Media Influencer in Dubai
As an influencer, you need a license to operate legally in the UAE if you do any paid or unpaid promotional work. This includes receiving free products from companies, even if they are considered gifts. You can apply for your trade license through the Department of Economic Development (DED) or a Dubai free zone.
Eligibility for Obtaining the License
To obtain an influencer license, you must meet the following conditions:
– Be a citizen of the GCC or the UAE and a resident of the latter.
– Be at least 25 years old (those below 25 must submit approval from their legal guardian).
– Have a good reputation with no criminal records.
Starting a Free Zone Social Media Agency in Dubai
Setting up a free zone agency is a cost-effective approach that offers several benefits, including:
– Easy and quick incorporation process.
– Tax exemptions.
– Business support.
– No currency restrictions.
As per the Media Regulatory Office’s regulations under the Ministry of Culture and Youth in Dubai, new licensing laws apply to the paid or unpaid promotion and presentation of ideas, services, or goods through electronic means or network applications.
How to Join the Team of Dubai Social Media Influencers
If you plan to join the team of social media influencers, follow these steps:
- Select a Unique Company Name
Dubai has strict regulations for selecting a business name. It is essential to:
– Avoid any name that could be seen as offensive.
– Avoid names already used by established organizations.
– Not abbreviate your name if naming the company after yourself.
– Ensure the chosen company name is available for registration.
Setting up with a specialist in company formation, such as Unicorn Global Solutions, can make this part of the process smoother.
- Gather the Required Documents
To apply for an influencer license, you need:
– A valid freelancer license, which can be obtained from any of the Dubai free zones.
– A valid residency visa and Emirates ID.
As a license holder, you can sponsor others, such as a parent, spouse, child, or domestic worker.
- Make the Payment for the Social Media Influencer License
The cost of a social media influencer license is around AED 15,000, valid for twelve months, and can be renewed annually. Failing to have a valid license can result in fines.
Having a one-stop-shop that helps you throughout the process, including obtaining your Emirates ID, visa, and social media influencer license, can reduce stress, allowing you to focus on your business.
How Can Unicorn Global Solutions Help?
Company formation can be a complex process, from preparing documents to choosing the best business options. Unicorn Global Solutions is a team of dedicated professionals with extensive experience, ready to assist you in making the next big step for your enterprise.
We aim to ease your worries and help you achieve your entrepreneurial dreams. Contact us for immediate assistance, and let’s start working on your business journey together. Text us on WhatsApp or call us today.