The UAE, especially Abu Dhabi, is ramping up regulations for social media influencers. Effective immediately, businesses engaging media influencers without the proper licenses face substantial fines of up to Dhs10,000 ($2,720). This stringent measure underscores the Abu Dhabi Department of Economic Development’s (ADDED) commitment to maintaining a fair economic environment.
Fines for Non-Compliance
ADDED mandates that all economic establishments in Abu Dhabi adhere strictly to guidelines when collaborating with influencers. Fines for non-compliance start at Dhs 3,000 ($817) and can reach up to Dhs 10,000 ($2,720). These penalties highlight the necessity of obtaining the appropriate licenses to avoid legal repercussions and potential business closures.
Steps to Obtain a Social Media Influencer License
To legally operate as a media influencer in Dubai and the UAE, obtaining a license from the National Media Council (NMC) is mandatory. This licensing requirement, introduced in 2018, applies to influencers who receive compensation for advertising, reviews, or product placements on social media platforms.
Overview of NMC License Categories
- Category 1 (Individual): Designed for independent influencers.
- Category 2 (Partnership): Suitable for influencer groups requiring company registration.
- Category 3 (Agency): Affiliated with NMC-certified agencies, covering influencers under their license
Requirements and Documentation
To qualify for an influencer license, applicants must meet specific criteria:
– Age Requirement: Above 25 years old.
– Residency: Must hold UAE or GCC residency.
– Reputation: Clean record without a criminal history.
– NMC Membership: Not a member of the National Media Council.
How Unicorn Global Solutions Can Assist
Navigating the influencer licensing process in Dubai and the UAE can be complex, particularly for newcomers. At Unicorn Global Solutions, we specialize in facilitating the establishment of social media influencer businesses among many other businesses. We offer comprehensive assistance in
– Selecting the Optimal Jurisdiction: Helping you choose the best jurisdiction for your influencer license application.
– Document Preparation and Submission: Assisting with the preparation and submission of required documents to the relevant authorities.
– Application and Payment Process: Guiding you through the entire application and payment process for the influencer license.
Conclusion
Understanding and complying with influencer regulations in Dubai and the UAE is crucial for businesses and individuals leveraging social media for marketing. Adherence to licensing requirements not only ensures legal compliance but also enhances credibility within the influencer community. For expert guidance and support in obtaining your influencer license, contact Unicorn Global Solutions.
This comprehensive approach ensures that you remain compliant and successful in the dynamic world of social media influencing in the UAE. Text us on WhatsApp or call us today
